Corporate Identity for CENEG

Creation of a unified identity to bring CENEG’s various services together under a clearer, more professional, and institutional brand.

The Project

CENEG had different logos for each of its services, but it lacked a corporate identity that represented the organization as a whole.

Kataby developed a central brand to unify its presence, facilitate its application across different formats, and project a stronger, more trustworthy, and institutional image.

Solution

We designed a cleaner and more versatile corporate logo, preserving elements related to healthcare and assistance while simplifying the composition to improve readability and usability.

The new identity was designed to work consistently across:
  • Website.
  • Vehicles.
  • Uniforms.
  • Signage.
  • Documents.
  • Presentations.
  • Other communication materials.
The project also included a basic brand identity manual establishing guidelines for color, proportions, and brand application.

What Did We Build?

  • Corporate Logo.
  • Symbol and Visual Identity.
  • Color Palette.
  • Logo Versions and Applications.
  • Basic Brand Identity Manual.
  • Visual Foundation for Digital and Physical Materials.

Result

CENEG gained a central identity capable of representing all its services under a single brand.

The new image strengthened its professional and institutional presence, improved consistency across its various touchpoints, and made it easier to apply the logo in formats where the previous identities were too complex or visually cluttered.

Client

CENEG

Category

Branding

Industry

Healthcare Services

Services Provided

Corporate Identity

Scope

Brand Redesign, Logo, and Basic Brand Identity Manual

Year

2025

Link

adiestroknino.com

Contact

Does your brand need an identity that communicates its value and helps it stand out?

Let’s build a strong, consistent, and memorable identity that connects with your customers.
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