Corporate Identity for CENEG
Creation of a unified identity to bring CENEG’s various services together under a clearer, more professional, and institutional brand.
The Project
CENEG had different logos for each of its services, but it lacked a corporate identity that represented the organization as a whole.
Kataby developed a central brand to unify its presence, facilitate its application across different formats, and project a stronger, more trustworthy, and institutional image.
Solution
We designed a cleaner and more versatile corporate logo, preserving elements related to healthcare and assistance while simplifying the composition to improve readability and usability.
The new identity was designed to work consistently across:
The project also included a basic brand identity manual establishing guidelines for color, proportions, and brand application.
What Did We Build?
Result
CENEG gained a central identity capable of representing all its services under a single brand.
The new image strengthened its professional and institutional presence, improved consistency across its various touchpoints, and made it easier to apply the logo in formats where the previous identities were too complex or visually cluttered.
